Insight Report

Media relations impact at Money20/20 2023

Money20/20 Europe is the leading fintech conference on the continent with 8000+ attendees and 100s of companies flocking to Amsterdam to discuss the trends that will shape the future of financial services. 

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Taking a list of over 100+ attendees at Money2020 Europe in 2023, the CCGroup’s Data & Analytics team used its media measurement tools to analyse how much coverage businesses secured inEnglish language media.

To get an accurate picture of coverage, CCGroup identified what media attended the event via the event media list and partners page. Using this list CCGroup analysed coverage calling out Money20/20 Europe and measured the volume each company secured in the lead up to the event and the week following to understand how much noise was generated around the event.

Disclaimer:

As this research only covered a specific time period we understand that it does not capture a full picture of communications activity but rather provides a snapshot of media activity around the event.

CCGroup appreciates that media listening tools are not perfect and some coverage may be missed.

If you’d like to lean more about how this research was conducted please get in touch with the D&A team at CCGroup: [email protected]

Media relations impact at Money20/20 2023

Money20/20 Europe is the leading fintech conference on the continent with 8000+ attendees and 100s of companies flocking to Amsterdam to discuss the trends that will shape the future of financial services.

It’s a loud event to say the least. On top of the 350+ speakers sessions and networking events many organisations use the conference as a springboard to raise awareness among prospects, partners and investors. But when it’s all over and marketing teams reflect and they want to know: What impact did we have? How much did we cut through the noise?

Understanding this isn’t just a case of counting your coverage. You need a more holistic view of the event to understand what the “noise” looks like and what impact you need to make in order for your message to be heard. 

CCGroup has analysed coverage from over 100+ companies at Money20/20 Europe to get a snapshot of what works best.

Please fill out the form above to download the full research. 

For advice on how to maximise your presence at Money20/20 Europe in 2024, contact:

Head of Fintech, Dan Lowther: [email protected]

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