How we work
CCGroup is a PR-led marketing agency offering world-class communications services across media, industry analysts, and digital channels. Our approach is channel agnostic and audience-centric, we focus on addressing your challenges, achieving your objectives and delivering transformative outcomes through integrated marketing.
This is what technology businesses need today. Deep integration of PR, analyst relations and marketing best practice to help technology businesses connect, communicate and grow. To do this, we structure our services in three core areas.
Analytics
Our analytics service aggregates and analyses a range of different types of quantitative and qualitative marketing datasets to measure and review performance, identify opportunities to improve, compare against competitors and understand more about customers.
Analytics
In order to truly know what you have to do to improve, you first need to understand your position in the marketplace.
Measurement holds us accountable. By using data to track activities, we’re able to make gradual adjustments that improve our work… and your brand performance.
A big part of any marketing strategy is conducting a content audit, the findings of which can lay the foundation for any subsequent decisions.
Quantitative industry surveys are an integral research tool, allowing us to gather data and insights into your brand, your competitors and the wider industry.
Qualitative industry surveys can be a very effective marketing research tool which gives a more in-depth understanding of your customers e.g. when they are in market, what they think of your product and why they think that way.
Strategy
Our strategy services provide the essential planning, building and definition for brand, marketing, PR and analyst relations activity. We deliver actionable strategies that are anchored in insight, drive internal engagement and inspire effective campaigns.
Strategy
All successful tech businesses know that their brand is their most powerful commercial asset. Brand perception is more influential over final purchase decisions than any other factor.
In today's ever evolving technology market, the key to success lies in standing out. Distinctiveness is paramount, and a carefully crafted positioning and messaging strategy acts as the powerful means to set your product or service apart in a crowded marketplace.
Preserving reputation and revenue is the priority when brands are in the eye of the storm. A watertight crisis response plan will stabilise issues spiralling out of control and minimise long-term damage.
Public relations is the management of communications between a company, and its key stakeholders, either directly or via influencers, to ensure its brand and reputation is managed in the best possible way.
In the high-stakes world of technology mergers and acquisitions (M&A), effective PR can be the difference between a good exit and a great exit. Most tech companies do not attract attention from acquirers by accident. They have to work long and hard to generate awareness, tempt interest and, ultimately, win the exit they are targeting.
Every product and service needs a launch, but it’s often not as simple as letting the world know you’ve got something new and shiny to offer.
Marketing channel planning is the cornerstone of our integrated PR-driven marketing approach. It is our firm belief that marketing channels should never be siloed.
Activation
Our activation services deliver creative and effective communications across multiple channels. We work through the funnel, ensuring that every piece of content is precisely crafted to inform and inspire its intended audience.
Activation
Analysts are a critical third-party authority who help shape B2B technology purchasing decisions, both through their highly influential reports and their role as a trusted advisor to the world’s biggest companies. Managing relationships with these individuals is essential.
Media relations is a core activity within any successful B2B PR strategy. Through cultivation of strong relationships with business, national and trade journalists, your stories and messaging are more likely to be trusted and covered when it matters most, helping bring positive attention to your news, announcements and thought leadership.
Influencer marketing is about people and relationships. It’s not about brands ‘talking’ to each other, it’s a collaboration between you and relevant influential people within your market.
Put simply, demand generation campaigns focus on increasing awareness for your products or services by focusing on how potential customers feel about them: by building demand.
A solid search engine optimisation (SEO) strategy is the foundation of any successful website, increasing its visibility on search engines and getting eyes on the products you sell and services you provide.
With social media user numbers increasing, now is the time to engage your audience and increase your brand awareness, leads and sales.
Smart communications rely on more than just words – multimedia content creation offers a powerful means of engaging your audience through a combination of content types.
Get in touch to work with a world-class team of B2B tech marketers
Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.