Services

Activation

Influencer marketing

Influencer marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.

Our approach

Influencer Marketing means individuals starting and solidifying a two-way dialogue and relationships and later establishing mutual benefit from it.

It’s an intrinsic part of classic PR, and has been for years. CCGroup understands these processes well – from identifying the most suitable influencers within specific niches, to creating the content they value most and putting it in front of them at the right time from the right people.

We even wrote the book (well a chapter of it) on succesful Influencer Marketing.

Why choose CCGroup?

Connect Communication & Growth

At CCGroup we’re all about Connection, Communication and Growth.

Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.

Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.