Understanding this isn't just a case of counting coverage. You need a more holistic view of the event to understand what the “noise” looks like and what impact you need to make in order for your message to be heard.
Disclaimer:
As this research only covered a specific time period we understand that it does not capture a full picture of communications activity but rather provides a snapshot of media activity around the event.
CCGroup appreciates that media listening tools are not perfect and some coverage may be missed.
If you’d like to lean more about how this research was conducted please get in touch with the D&A team at CCGroup: [email protected]