Insight Report

MWC 2025: Media Relations Impact Report  

Discover what it takes to cut through the noise at one of the world’s biggest telecoms events.

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Our Media Relations Impact Report for Mobile World Congress (MWC) Barcelona 2025 reveals how companies captured media and analyst attention in one of the most competitive PR and AR environments in the tech calendar.

Whether you’re planning your presence at MWC 2026 or shaping your always-on influencer strategy, this data-led report is packed with actionable insight to help your brand stand out.

Why download this report?

Benchmark your 2025 results Compare your performance to industry leaders. Plan smarter for MWC 2026 Shape more strategic campaigns and outreach with real-world data. Gain a competitive edge Understand what’s driving media attention in AI, 5G, edge computing and beyond.

Who should read this?

  • Tech and telecoms CMOs and comms leads

  • PR and AR professionals targeting MWC

  • Marketers planning event strategies for 2026

  • Agencies supporting B2B tech brands

What’s inside the report?

  • Media trends and coverage volumes
    Track how over 1,300 articles and 150 analyst reports shaped the MWC 2025 news cycle.
  • Top-performing companies
    See which brands led on share of voice and how they earned their spotlight.
  • Most active media and analysts
    Learn which journalists and firms were most engaged—and how to prioritise them.
  • Which announcements got traction
    Discover what types of stories resonated—product launches, partnerships, demos and more.
  • Timing that drives results
    Uncover the key windows for media and analyst outreach before, during and after MWC.

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