With this in mind, vendors attending the show need to start thinking about how they can capitalise on what will be one of the biggest congregations of analysts in 2025. CCGroup has represented countless clients at MWC over the years, and we’ve learned a thing or two along the way about how analyst relations and marketing teams can make the most of it.
Set clear goals and build strategy around them
Before starting outreach, vendors must define their key goals for engaging analysts at the show. If you want to amplify major announcements, our recent report can help you understand which analyst firms produce the most content and have the biggest media presence at the show. However, those who shout loudest are only sometimes the most influential. If your goal is to influence buyers, you need to map the analysts that have their ear.
Make sure you’re at the front of the queue
Analyst diaries book up quickly for MWC, so you must start your outreach early. With the advice of ‘four months out’ ringing in our ears, we strongly advise vendors should start reaching out to their tier-one analysts now to make sure you secure those key meetings.
Aim high
There are a lot of analysts at MWC from the biggest and most influential firms. Smaller vendors can be put off speaking to these analysts because there is a perception that they only focus on the big equipment manufacturers and operators. While the most influential analysts will spend time with the big firms, not least because they’re their customers, they still want to meet other vendors to learn more about them and how they can solve their customers’ challenges.
Get your targeting right
Targeting the right analysts is paramount. At larger analyst firms, analysts have specific technology coverages, so it’s essential to identify the right analyst for your technology. This ensures you make the most of your executives’ and the analysts’ time, and avoid damaging your reputation.
Capture invaluable analyst insights
At MWC, briefings are informal and more of an exchange of ideas, providing a perfect opportunity to learn from analyst insights. It is a perfect chance to ask any burning questions about product roadmaps, go-to-market strategy, or even competitor intelligence.
The CCGroup team will be in Barcelona next year, supporting several clients. If you’re looking for analyst relations support at the show or are interested in meeting there to learn more about CCGroup’s analyst relations services, please get in touch: [email protected] or you can read our full Influencer Relations Impact Report for MWC 2024 by clicking here!
