Our research highlights that industry analysts influence the entire enterprise technology buying journey—not just the final decision. They are key in forming shortlists and guiding ultimate selections.
Unlock the Power of Industry Analysts in Enterprise IT Buying Decisions
Our report clearly shows that industry analyst influence is pervasive throughout the enterprise IT buying journey.
For vendors, having a strong analyst relations program is not just beneficial—it’s essential. This is a crucial aspect of your business strategy that can impact the longlisting, shortlisting, and final selection phases of your customers’ and prospects’ purchasing processes.
At CCGroup, we propel the future success of B2B technology brands through our exceptional PR-driven marketing and expert strategic analyst relations. With unmatched industry expertise in mobile & telecoms, fintech, cybersecurity, and enterprise technology, we bring over 30 years of experience to the table. Our rich heritage has allowed us to be part of some of the most significant developments in these sectors, helping our clients share their stories as they navigate and thrive in an ever-evolving business environment.
Key Findings:
- 55% of all technology purchases involve industry analysts, whether through reading reports, evaluating vendor analyses, or inquiry sessions. This figure rises to 65% for businesses with over 5,000 employees.
- 71% of enterprise IT buyers identify industry analysts as a major influence on vendor selection, making them the most influential channel.
- 72% of enterprise IT buyers say industry analysts significantly impact vendor awareness, more than any other channel.