Insight Report

How B2B Tech Vendors Can Use PR & Marketing To Attract Channel Partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?

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How B2B Tech Vendors Can Use PR & Marketing To Attract Channel Partners

Understand how they think.

This information can then be used by tech vendors’ sales and marketing departments to craft campaigns that are guaranteed to attract channel partners.

Based on research undertaken from more than 150 UK technology re-sellers, VARs, distributors and SIs.

This whitepaper sets out:

  • Why and how often the channel is looking for new vendors to join the portfolio
  • What messages from vendors spark their interest
  • What content they reply on
  • Which information sources they trust

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