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Maximising media attention: looking ahead to MWC Barcelona 2025

If you’re actively planning to maximise your company’s presence at the show and want to know how to effectively engage with media, then this webinar is not to be missed.

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Paul reflected on his experiences from 19 previous shows and asked questions of three prominent telecoms journalists to understand their plans and expectations:

Liz Coyne, Editor-in-Chief, Fierce Network
Iain Morris, News Editor, Light Reading
Scott Bicheno, Editorial Director, Telecoms.com

Maximising media attention: looking ahead to MWC Barcelona 2025

Some of the topics covered included:

  • The overall perception of MWC Barcelona – had it returned to what it once was?
  • Whether the show was as news-rich as it used to be
  • The growing challenge vendors faced in getting attention at the show
  • The working dynamic between media and PR teams in the lead-up to and during the show – and how the relationship could be improved
  • Balancing editorial and commercial commitments
  • The social side of MWC Barcelona

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