Insight Report

Media relations impact at Mobile World Congress Barcelona 2024

Mobile World Congress (MWC) Barcelona continues to reign as the largest annual event in the telecoms industry. In 2024, it opened its doors to more than 100,000 attendees that were keen to learn about the latest developments in telecoms and hear from the 1,000 visionary speakers featured.

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Taking a list of over 170+ attendees at MWC in 2024, the CCGroup’s Data & Analytics team used its media measurement tools to analyse how much coverage businesses secured in a sample of English language media.

To get an accurate picture of coverage, CCGroup identified what media attended the event via the event media list and partners page and by identifying publications that covered news at the event. Using this list CCGroup analysed coverage calling out MWC from February to March to identify trends, common themes and major news announcements.

Media relations impact at Mobile World Congress Barcelona 2024

Marketers often use the event as a springboard to announce news, and make as much noise as and increase brand awareness. Just last year, we saw over 1,000 pieces of coverage from an estimated 170 organisations. But is it a case of ‘strength in numbers’ or is coverage generated around the show having the desired impact for exhibitors?

To understand impact you need a more holistic view of the event to understand what the “noise” looks like and what impact you need to make in order for your message to be heard. CCGroup has analysed coverage from over 170 companies and a sample of publications and analyst firms that covered the event to get a snapshot of what works best.

Use the form above to download the full research. 

For advice on how to maximise your presence at Mobile World Congress in 2024 contact our Head of Telecoms, Anais Merlin: [email protected]

Disclaimer:

As this research only covered a specific time period we understand that it does not capture a full picture of communications activity but rather provides a snapshot of media activity around the event.

CCGroup appreciates that media listening tools are not perfect and some coverage may be missed.

If you’d like to lean more about how this research was conducted please get in touch with the D&A team at CCGroup: [email protected]

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