Insight Report

Media relations impact at Money20/20 2024

Money20/20 Europe is the premier event in the fintech industry. It gathers top innovators, industry leaders, and startups in the financial services space, providing a key platform for agenda-setting, major news announcements, and industry-shaping discussions.

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As a focal point for the industry with 100s of news announcements, interviews and commentary surrounding the event, it provides a unique ‘case study’ to understand the media landscape of the financial sector.

Taking a list of over 100+ attending companies at Money20/20 Europe in 2024, CCGroup’s Data & Analytics team used its media measurement tools to analyse coverage businesses secured in English language media.

Media relations impact at Money20/20 2024

Method:

Taking a list of over 100+ attending companies at Money20/20 Europe in 2024, CCGroup’s Data & Analytics team used its media measurement tools to analyse coverage businesses secured in English language media.

To get an accurate picture of coverage, CCGroup identified what media attended the event via the event media list and partners page. Using this list CCGroup analysed coverage calling out Money20/20 Europe and measured the volume each company secured in the lead up to the event and the week following to understand how much noise was generated around the event.

Disclaimer:

As this research only covered a specific time period we understand that it does not capture a full picture of communications activity but rather provides a snapshot of media activity around the event. 

CCGroup appreciates that media listening tools are not perfect and some coverage may be missed.  

If you’d like to learn more about how this research was conducted please get in touch with the D&A team at CCGroup: [email protected] 

This report provides an overview of the media landscape to help them understand what success looks like from a PR and marketing perspective. Insights include:

  • What coverage level is required to “outperform” the market? 
  • Best performing companies
  • Type of news that performs best
  • Most active publications 
  • Key discussion topics

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