Navigating Telco Turbulence: Lessons For Vendor Marketing
The report contains exclusive insights from a survey of 100 technology buying decision makers within global telcos and was designed to help vendor marketing departments select the most appropriate marketing channels to both boost awareness of their company amongst telcos.
The discussion focusses on:
- The most influential marketing channels for creating vendor awareness
- The marketing channels that have directly and decisively led telcos to select vendors for RFPs
- The most influential forms of content in helping educate telcos on vendor technology