Navigating Telco Turbulence: Lessons For Vendor Marketing

On this webinar we chat through the findings from our telecoms insight report, “Navigating telco turbulence: lessons for vendor marketing”.

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Navigating Telco Turbulence: Lessons For Vendor Marketing

The report contains exclusive insights from a survey of 100 technology buying decision makers within global telcos and was designed to help vendor marketing departments select the most appropriate marketing channels to both boost awareness of their company amongst telcos.

The webinar is hosted by Paul Nolan and Anais Merlin, leaders of CCgroup’s mobile and telecoms PR practice, and Martin Morgan, VP Marketing, at telecoms vendor Openet.

The discussion focusses on:

  • The most influential marketing channels for creating vendor awareness
  • The marketing channels that have directly and decisively led telcos to select vendors for RFPs
  • The most influential forms of content in helping educate telcos on vendor technology

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