Security Marketing Strategies: Influencing Contemporary Purchasing Behaviour
We asked 200 senior decision makers that have been involved in a major security technology purchase in the last six to 12 months how they’re currently engaging with various channels and content types and the impact they are having on their vendor selection.
The discussion focusses on:
- What security investment looks like in 2021
- The channels that businesses are paying most attention to
- Which content resonates the most with UK businesses
- How this translates to lessons in vendor marketing today