Trusted advisors: the role of industry analysts in telecoms purchasing - lessons for vendors
In today’s competitive telecoms landscape, every advantage counts. Our latest report delves into a crucial aspect of marketing for technology and solution providers selling to CSPs – an effective analyst relations program.
The paper summarizes the considerable influence of industry analysts on the telecom technology buying process. It underlines the critical importance of having a strategic analyst relations program in place to maximise the effectiveness of analysts in evangelising your company, your technology and your strategic direction.
Download the full report to discover why:
- Industry analysts, either via word of mouth, or through inclusion in industry reports, are one of the most effective way for a vendor to get on the radar of CSP buyers.
- Industry analyst reports are one of the most influential forms of content in driving awareness of a vendor’s products and approach.