Integrated marketing communications: key principles, methods and outcomes
The global technology industry is facing unprecedented change and complexity. Geopolitical disruption; shifts in the global economic order, changing buying behaviours, the advance of AI, lack of funding and drastic consolidation in many industries is creating a completely new paradigm for technology marketers.
In order to create marketing programmes that deliver impact and results within these new industry dynamics, we need a different way of thinking about the B2B marketing mix.
A more channel-neutral and audience centric approach. An equal blend of brand and performance tactics. Powerful storytelling and authentic, original content ideas. Consistency across multiple on and offline touchpoints.
In short, we need Integrated Marketing Communications.
Summary:
In this webinar, our Director of Marketing Services Dan Miles, will outline the key principles and methods that underpin CCGroup’s Integrated Marketing approach. It is an opportunity to get a detailed insight into why, where and how we use this approach and the key outcomes it delivers.