With remote work here to stay for many, companies are still planning to make considerable investments in security technology and the future for security vendors is looking bright.
However, the market environment has changed and security vendors need to readjust their marketing strategies and tactics to seize this opportunity. But, as a security vendor marketer, what’s the best way to grab attention? What and how should you be communicating in today’s tougher and highly competitive market?
If you are a security vendor looking to market and sell to SMEs and enterprises more effectively, download the full report now.