Insight Report

Fintech hot or not? January 2025

The fintech landscape is evolving rapidly, and January 2025 set the stage for major industry shifts. Our in augural insight report reveals the key trends dominating fintech media coverage

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Key takeaways:

- AI remains dominant – DeepSeek AI’s rise rocked the fintech market.
- Regulations in the spotlight – Binance’s legal troubles and Upbit’s compliance issues made waves along with DORA and new payment regulations..
- Blockchain and crypto surge – Trump’s $TRUMP coin and pro-crypto stance drove major media attention.
- Some fintech themes are fading – Previously hot issues like BNPL saw a sharp drop in coverage.

The Hottest Fintech Trends of January 2025

Method:

CCGroup’s Data & Analytics team used media measurement tools to analyse coverage across 40 different themes within English language financial media . The data set is from January 1st – 31st 2025, comparing it to December 1st – 31st 2024.

Disclaimer:

As this research only covered a specific time period and specific industry media we understand that it does not capture a full picture of communications activity but rather provides a snapshot of media activity.. 

CCGroup appreciates that media listening tools are not perfect and some coverage may be missed.  

If you’d like to learn more about how this research was conducted please get in touch with the D&A team at CCGroup: [email protected] 

Contact us for more:

Learn more about how CCGroup can help you to get ahead, contact our Head of Fintech, Dan Lowther: [email protected]

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