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How Can IoT Technology Vendors Successfully Market And Sell To Buyers?
The dream of fully connected living relies on technology that enables new applications and services that make our lives better.
IoT buyers will be making significant investments to realise the potential of this lucrative market—which presents a huge opportunity for technology vendors.
But the IoT buying landscape is complex. IoT buyers can largely be categorised into three main audiences—end user organisations, OEM organisations and app developers & hardware and systems integrators (SIs)—but each has its own buying behaviour nuances, which means no single sales strategy will work for all buyers.
So how do IoT technology vendors ensure they are seen by their buying audience, and ultimately, selected within the buying process?
Based on a survey of 150 IoT buyers within the UK, US and Europe, this report reveals:
- The impact COVID-19 has had on the IoT technology buying process
- The most influential marketing channels for awareness of and selection of IoT technology vendors
- The content types IoT buyers deem most valuable for identifying and selecting vendors