CCgroup, in conjunction with Contentive, surveyed senior decision makers in large capital markets institutions.
The findings from this whitepaper suggest a complex, multi-layered buying process in which relationships, reputation, and profile are key deciding factors. Critically, this process can be influenced by intelligent marketing campaigns
For anyone involved in marketing or sales for technology companies in the capital markets, this document is essential reading. It delivers practical advice based on unique insight into the technology buying process in capital markets and how to influence it. Practitioners need not market ‘blind’ anymore.