Putting Netacea on the map

Netacea provides a faster, simpler way to stop bot attacks at scale. Combined with its award-winning TrafficDefender solution, the company disrupted bot management with its unique intent-focused approach to detecting and stopping malicious bots. Netacea uses its technology across enterprise estates to defend websites, mobile apps and APIs from automated threats. We started working with Netacea in June 2019 in the UK. At the time, Netacea was a start-up with low media presence and with the lowest share of voice among its competitors.  


  • Increase brand awareness of Netacea’s bot protection solution among security decision makers in the UK, particularly those working within the ecommerce, financial services, TMT and entertainment sectors.
  • Educate the market on the detrimental impact of malicious bots.


  • Developed a series of thought leadership synopses, comments and opinions on the issues Netacea’s target audiences are facing, following an issues workshop session.
  • Worked closely with the threat research team to identify opportunities where bots were highly active and develop proactive comments and stories on the bot market, such as publishing research uncovering the Genesis Market and a quarterly bot threat index.
  • Used response to editorial calendars and hijacking opportunities such as the PS5 shortage and Genesis Market takedown by the FBI to put Netacea at the front of global conversations.
  • Drafted and pitched news stories such as Netacea’s partner programme launch and Series A fundings as well as research reports on refund fraud, the Genesis Market and its annual bot management review.
  • Drafted and submitted award entries to position Netacea as an authority in the bot space.
Putting Netacea on the map



Pieces of UK coverage generated in four years, including 57% in tier 1


Tier 1 Share of Voice increase in 2020, 85% in 2021, leading Netacea to have the second highest share of voice in 2022


YoY web traffic increase between 2019 and 2023


Awards and secured 10 shortlistings for Netacea’s bot protection platform, establishing Netacea as a leading player in the bot management market


Increased the average monthly pieces of coverage from 1 to 7


Raised the profile of three spokespeople in the industry in a short period of time


Established strong relationships with top tier trade and national/business publications such as BBC News, CNBC, the Daily Mail, Forbes, ZDNet and CyberNews


With announcements earning national coverage, our partnership with Netacea saw its average web traffic from organic search increase from 86 average web visits in June 2019, to 532 visits the following year. Today, Netacea gets 3.6K monthly web visits

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