Putting Netacea on the map

Netacea provides a faster, simpler way to stop bot attacks at scale. Combined with its award-winning TrafficDefender solution, the company disrupted bot management with its unique intent-focused approach to detecting and stopping malicious bots. Netacea uses its technology across enterprise estates to defend websites, mobile apps and APIs from automated threats. We started working with Netacea in June 2019 in the UK. At the time, Netacea was a start-up with low media presence and with the lowest share of voice among its competitors.

Increase brand awareness of Netacea’s bot protection solution among security decision makers in the UK, particularly those working within the ecommerce, financial services, TMT and entertainment sectors.
Educate the market on the detrimental impact of malicious bots.

Developed a series of thought leadership synopses, comments and opinions on the issues Netacea’s target audiences are facing, following an issues workshop session.
Worked closely with the threat research team to identify opportunities where bots were highly active and develop proactive comments and stories on the bot market, such as publishing research uncovering the Genesis Market and a quarterly bot threat index.
Used response to editorial calendars and hijacking opportunities such as the PS5 shortage and Genesis Market takedown by the FBI to put Netacea at the front of global conversations.
Drafted and pitched news stories such as Netacea’s partner programme launch and Series A fundings as well as research reports on refund fraud, the Genesis Market and its annual bot management review.
Drafted and submitted award entries to position Netacea as an authority in the bot space.