Cybersecurity is one of the most competitive areas of B2B technology. In this increasingly crowded and noisy market, it is difficult to raise brand awareness, stand out from the crowd, and disseminate the proof points that support successful sales. Our experience within this space and detailed industry knowledge can give you an almost-unfair advantage.
With more than 3,500 vendors in the world and hundreds being created every year, the cybersecurity sector is one of the most competitive and diverse areas of technology. In this increasingly crowded and noisy market, it is difficult to raise brand awareness, stand out from the crowd, and disseminate the proof points that support successful sales. Marketing communications programmes that directly deliver leads to the sales team are regarded as the ‘holy grail’.
From putting Netacea on the map to boosting awareness of Titania in the US and Brivo globally, CCGroup has worked with a wide range of cybersecurity companies for more than a decade – big and small – to overcome these barriers.
We believe in research and about being informed about how our clients’ buying audiences actually behave. By having unique data and insights into cybersecurity buyers’ decision-making processes through our Catalyst research reports, we’re able to advise our clients on the marketing strategies and campaigns that will differentiate themselves from the competition, influence buyer awareness and purchasing decisions. These insights combined with our experience also means we align our approach with your business objectives, determining what tactics are best suited to raising brand awareness, generating leads or securing investment interest.
Results for Cybersecurity clients
We have used combinations of PR, digital marketing and industry analyst relations to successfully position our cybersecurity clients for investment and as thought leaders. We have delivered hundreds of qualified inbound leads and supported wider marketing goals with content and creatives.
Head of Cybersecurity