Mobile & Telecoms knowledge and expertise

The mobile and telecoms market has never been so vital as it is today, yet telecoms service providers find themselves in an increasingly precarious position. Why? Because data has become commoditised, and there is a far greater focus on the services we receive than the data infrastructure necessary to receive them. The question they face is: what now? What is the value proposition of a service provider beyond the underlying infrastructure?

Mobile and telecoms have a relentless and inevitable cycle of technology investment, driven by the need to roll out new generations of technology, and keep up with customer demand. Service providers are under pressure to find innovative ways to enhance their networks and unlock new use cases, all while keeping costs down and revenue up. While previous generations of telecoms technology have embraced the old adage ‘build it, and they will come’, today things look a little different. Now more than ever, network investment needs to rhyme with new use cases, monetisation, and increased value to the end customer. 

For vendors selling into mobile and telecoms service providers, this changing landscape is proving increasingly challenging. Their message to potential customers needs to go beyond capabilities—it needs to be business and outcome focused, with a clear view of how their solutions will bring additional value to a service provider’s organisation. 

Mobile & Telecoms approach

Telco vendors need to speak the same language as their customers—reflecting their concerns and challenges, while demonstrating the technical capability to overcome these issues. Technical capabilities are just one part of the story. There needs to be an understanding of the business implications, and that understanding needs to be embedded in every message.

CCGroup is a telecoms and mobile PR and marketing agency that understands this market like no other. Our decades-long experience and data-driven insight allows us to design campaigns that elevate our clients above competitors in the media and among influencers.

We align our approach with our clients’ business objectives, determining what tactics are best suited to generating leads, securing investment interest or building brand reputation. CCGroup has the knowledge, expertise and industry relationships to make a Mobile and Telecoms PR and marketing campaign a success.

Mobile & Telecoms services

The right mix of public relations and marketing services will let your prospects know you understand their needs and have what they need to grow. CCGroup, as an integrated PR and marketing agency, can tailor a programme to meet these objectives—and measure the results in ways that go beyond coverage numbers.