Challenge
CCGroup began working with CYJAX in November 2023 in the UK. At this point, despite its work with recognised global brands, it had the lowest share of voice in the media among its competitors.
- Raise awareness of CYJAX in its target audiences in the UK
- Build a reputation for threat intelligence expertise
Solution
- Developed a series of compelling synopses, comments and opinions on the issues CYJAX’s audiences are facing, following an issues workshop session.
- Created an open line of communication with the CYJAX threat research team to develop media alerts based on recent findings and ongoing research into threat actors.
- Responded to editorial calendars and hijacking opportunities to make CYJAX part of global conversations, including Log4J, the UK’s proposed ransomware payment ban, Chinese cyber espionage, crypto price rises and Apple’s spyware issue.
- Drafted and submitted award entries that position CYJAX as an authority in the threat intelligence space.
“It’s been my great privilege to have partnered with CCGroup twice in my nearly ten-year career in the UK cyber security community. Once, in 2015 to bring cyber security thought leadership for GFI Software to Managed Service Providers globally and now again in 2023 to elevate CYJAX’s brand in the ultra-competitive Threat Intelligence industry. In both cases, 2015 and 2023 the results were spectacular. It was phenomenal to work with a team that has as much passion and dedication to excellence as I do. I’ve worked with other agencies which have never exceed expectations the way CCGroup has done on both occasions. The combination of skilled editorial staff and their trusted relationships with journalists managed to generate great media opportunities for myself and for up-and-coming analysts to truly showcase the powerful threat intelligence capabilities of CYJAX.” Ian Thornton-Trump, CISO – CYJAX
