Challenge
This story needed to spotlight the key problems merchants faced while providing clear, actionable steps to address them. Moreover, it had to simultaneously serve as a tool for driving marketing-qualified leads, align with Mollie’s business objective to demonstrate customer centricity, and differentiate its position in the increasingly competitive European market.
Solution
The approach concentrated on understanding the struggles consumers faced and their attitudes towards online shopping in a challenging economic climate. The outcome was the European Ecommerce Report 2023, based on a survey of 5,000 ecommerce shoppers across Belgium, France, Germany, Netherlands and the UK.
CCGroup crafted a story that highlighted how spending and payment behaviour has shifted in light of growing inflation and the cost-of-living crisis. It revealed where consumers shop, spending habits, and their go-to sources for product reviews and research. These insights were tailored to help Mollie’s customers make data-driven decisions and adapt their strategies to succeed.
