Challenge
Europe is a key region for Signicat and the company’s investors. In particular, Signicat was focused specifically on the financial services industry in this region. Despite a lot of effort being put into acquiring more marketing-qualified leads (MQLs, Signicat needed to create more value from its investment and better qualify leads to see which had the most potential to become customers.
Signicat’s marketing team makes a substantial investment in original content that can educate potential clients about the company’s products and services and the industry.
Solution
The analyst community recognises Signicat as one of the thought leaders within the digital identity space. The company wanted to target financial institutions in English-speaking areas in particular.
The CCGroup team recommended organising and facilitating a webinar to showcase Signicat’s knowledge in the digital identities for financial institutions. The team recommended that Signicat partner with an analyst firm specialising in financial services industry and arrange one of their analysts to speak at the event.
