Challenge
Mobile World Congress Barcelona is telecoms’ largest and most influential event; a not-to-be-missed moment for any organisation in the industry. Drawing attendees from around the world, discussions at the show set the focus for media and businesses for the remainder of the year.
With much of their target customer base and tier one media in attendance, Samsung Networks were keen to utilise the show as a platform to showcase their recent innovations with industry partners and customers. But, capturing media attention alongside thousands of other announcements at the show is an increasing challenge for communications teams.
Solution
CCGroup curated a media and analyst relations strategy designed to maximise visibility of Samsung’s plethora of news announcements in the build-up to, and during MWC. Employing a highly targeted approach, the team prioritised the most influential media and analysts to cut-through against competitors and other news announcements during the show.
