Delivering Sales leads for MFS Africa

CCgroup was tasked with launching mi-Life, the world’s first mobile life insurance service, in Ghana on behalf of MFS Africa, in conjunction with MTN Ghana and Hollard Insurance.


The primary aim was to drive sales leads for MFS Africa with US and European financial services providers launching services in Africa. The secondary aim was to profile an innovative use of mobile financial services.


CCgroup created a compelling story about the evolution of the African mobile financial services market, positioning mi-Life as the first in a wave of next-generation services.

We focused on the fact that the service was a “world first” to secure media attention. We then ensured that all the relevant stakeholders, MFS Africa, Hollard Insurance and MTN Ghana, spoke to each journalist to provide a high level of detail that would drive in-depth coverage.

Delivering Sales leads for MFS Africa



items of coverage


briefings with top tier trade, regional and business titles including AFP, Financial Times and Reuters


new business leads from US and Europe


close attention from the investment community

“CCgroup built and pitched a story that gained widespread industry attention. The announcement helped MFS Africa stand out from the crowd and, most importantly, it has delivered a number of sales leads.”

MFS Africa

Get in touch to work with a world-class team of B2B tech marketers

Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.