Establishing credibility in the crypto space

Legitimate businesses that rely on the crypto community have been struggling to make their voices heard. In an unpredictable market, where major scandals have called into question the trustworthiness of crypto firms, Mistertango strives to create mutual trust between every business and individual transacting in the crypto space.


Mistertango provides payment services to both crypto exchanges as well as traders. In a market known for shady practices and practitioners, Mistertango needed to demonstrate it is a robust, compliant and well-run business. Establishing and maintaining credibility was therefore critical to both differentiate the business and create a positive business environment in which to drive sales.


CCGroup developed an ambitious PR programme to enhance the credibility of Mistertango and position it as the first and only means for individuals to simply, quickly and securely fund cryptocurrency activities.

Placing a series of company profiles and comments in authoritative and prominent publications such as Forbes and The Daily Express, CCGroup began enhancing Mistertango’s credibility. Capitalising on this momentum, CCGroup continued by placing news stories in influential crypto titles to strengthen Mistertango’s position in the market and boost awareness for sales.

Rather than ignore the legitimacy issue CCGroup advised Mistertango to meet the issue head on and fly the flag for legitimate crypto firms. CCGroup devised an insight-led content campaign based on interviews with Mistertango customers. Counter to market perception, the research revealed that crypto firms want more, not less, regulation and fragmentation was hurting their businesses.

Establishing credibility in the crypto space



pieces of coverage including The Daily Express, Forbes, Bitcoinist


members of the crypto community potentially reached


shares on social media

Most importantly, regulators, partners and customers see Mistertango as a shining light of credibility in the often shady crypto market.

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