Challenge
As a market leader, their share of voice and power of voice in analyst research is already outstanding. But they faced the challenge of supporting analysts with limited resources and addressing their boundless curiosity.
Enter SageCircle, a US-based AR evaluation consultancy, and CCgroup’s analyst relations team, joining forces to gather and analyze global feedback from analysts.
Solution
Previous online surveys showed that AWS, Google, and Microsoft had highly effective AR programs with unique strengths, suggesting different goals. However, more than online surveys were needed to understand the analysts deeply.
CCgroup and SageCircle devised an innovative year-long research process involving qualitative follow-up interviews, propelling the firm from best practice to next practice.
