Challenge
The collapse also prompted soul searching within the banking sector, particularly around the safety of client funds.
ClearBank was uniquely positioned to take a leadership position on this moment having a number of its clients and partners impacted by the issue and a notable influx of deposits following SVB’s collapse.
Solution
CCG worked with ClearBank to create insightful market commentary both at the time of the incident and on its six-month anniversary in September 2023.
The approach reignited media interest, using data to highlight ClearBank’s significant growth in deposits following the collapse.
This data served as a strong hook, while positioning ClearBank as a dependable institution in an otherwise unstable market.
It also gave the opportunity to ClearBank to provide opinion and advice, focusing on its reliability, growth and expertise – as well as a fresh angle in otherwise saturated market discussions.
