Together, CCgroup and Fundamo had to boost short term sales across mobile and banking industries and maximise Fundamo’s long term value for future exit.
With few obvious examples of mobile money success – plus concerns regarding the profitability of Vodafone’s M-PESA service – prospects and investors remained wary.
We had to prove Fundamo had the technological expertise, the business experience and the vision to succeed. We had to promote the achievements and potential of the entire mobile money community. We had to become spokespeople for the industry.
After developing strong messaging, we launched a series of highly successful programmes: joint media activity with customers; thought leadership campaigns for conferences, awards and influencer tours; and countering misinformed stories on behalf of the industry.