Raising awareness of emerging technology amongst industry influencers

Challenge

InterDigital R&I made its debut into the broadcast and mediatech industry in September 2019, following the acquisition of Technicolor R&I earlier that year. The name “Technicolor” has a long association in the video and media industries, but the InterDigital brand is less well known. It was therefore essential that InterDigital established its brand and presence with Technicolor under its wing as soon as possible. As a “new” and significant market for InterDigital, CCGroup recognised that participation at IBC alone would not be enough to drive awareness of the company, and ongoing activity would be required to drive momentum from the initial awareness that had been built. More needed to be done to raise InterDigital’s profile, demonstrate leadership and success, and create relationships with influencers in this space.

Solution

As a research and development company, InterDigital develops technologies five to 10 years ahead of market adoption. Within the video and mediatech industries, InterDigital R&I is playing a key role in developing new video compression standards, and technology that can support a range of exciting “mixed reality” applications, including digital doubles, augmented reality and AI gaming, to name but a few.

CCGroup worked with InterDigital to organise an event at InterDigital R&I’s Labs in Rennes, France that would allow top tier influencers to visit and explore the facilities and see new and exciting future tech. The trip would be an opportunity for key journalists and analysts to see first-hand the complete range of technologies InterDigital R&I is developing across its Home, Immersive and Image Science Labs, and spend valuable time with their engineers and technology leaders

CCgroup consulted on the agenda for the event, including introductions to the company, an overview of InterDigital’s business activities and future directions, and advised on structure and speakers for a Q&A session with media and analysts. CCgroup also pre-briefed spokespeople to ensure they were prepared for the event.