Services
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SEO & search marketing
A solid search engine optimisation (SEO) strategy is the foundation of any successful website, increasing its visibility on search engines and getting eyes on the products you sell and services you provide.
With more than three decades of experience in PR-driven marketing, we have developed tried and tested SEO strategies to support our clients’ organic activities. Our tailored approach is designed to meet your unique business goals, driving organic traffic, improving search engine rankings and maximising your digital visibility.
SEO knowledge & expertise
Your website has the hidden potential to be a powerful, lead-generation machine. Whether its optimising your website through on-site SEO or improving your brands visibility and authority through off-site methods, our marketing strategies follow SEO best practices to ensure we enhance opportunities for organic traffic to your website and support your business in reaching its target customers.
Our team of channel specialists understands the intricacies of search algorithms and uses data-driven insights to boost your website’s visibility and ranking. From on-page optimisation to advanced keyword research and technical SEO, we cover all aspects to ensure your brand stands out on search engines, taking digital marketing to the next level.
Our data-led SEO approach
Effective SEO starts with actionable insights and our data-driven strategies are supported by thorough analysis and real-time metrics. Every decision made regarding your SEO strategy is backed by solid evidence, asour channel specialists leverage analytics to identify key opportunities and fine-tune every aspect of your online presence.
Our data-led approach lays the foundation for our SEO marketing offering. We’re dedicated to helping you see results, whether that’s through a better website ranking, more targeted traffic to your site, or measurable results that align with your business goals.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved in the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter the size or scale of their projects. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
SEO & search marketing explained
What is SEO marketing?
At its most basic, SEO marketing is the practice of optimising a website’s online presence to improve visibility on search engines like Google or Bing, as well as improving the quality of traffic that’s being directed to the site. By strategically using keywords, improving the website’s structure to appeal to Google’s algorithm and earning quality backlinks on other high-ranking sites, SEO marketing helps your business rank higher when people use search engines to look for relevant terms. A higher SEO ranking leads to increased organic traffic, better user engagement and more opportunities to convert visitors into customers.
1 — 3What role does SEO play in a marketing campaign?
Your announcements and campaigns mean nothing to your audience if no one is actually reading them. SEO plays a crucial role in any successful marketing campaign, by ensuring your brand is easily found by your target audience online. It enhances your website’s visibility in search engine results, drives organic traffic and increases the chances of attracting potential customers. An effective SEO strategy also supports wider marketing efforts by aligning with content, social media and paid strategies to create a cohesive and effective campaign.
2 — 3How important is SEO to a successful campaign?
Without an effective SEO plan, even the best content and marketing efforts can go unnoticed. SEO ensures websites rank higher in search results, driving organic traffic and increasing engagement. The knock-on impact is that your brand is seen as more trusted, and therefore valued among your consumer base, meaning people are more willing to read your announcements when they come across them. It also enhances the overall user experience, leading to better conversion rates. In today's digital landscape, SEO is a fundamental component that can make or break the success of your campaign.
3 — 3Challenges & opportunities
In today’s competitive B2B tech landscape, we know there’s immense pressure on marketing teams to improve organic strategies as much as paid ones. Growing awareness of your products and brand is a crucial part of this process.
The efforts of marketing teams, hoping to deliver results in challenging economic times, can be undermined if their work is never seen. With Google’s algorithm changing all the time, it can often seem like a huge hurdle to maintain high standards of SEO. But SEO is one of the most effective tools you have at your disposal to help you stand apart in a crowded market. That’s why we offer a full suite of services to support you: from our in-depth SEO audits to our bespoke on and off-site strategies.
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Contact us
To find out more about the SEO marketing services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.