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Analytics
Competitor performance benchmark reports
In order to truly know what you have to do to improve, you first need to understand your position in the marketplace.
With more than three decades as an integrated PR and marketing agency, winning dozens of awards including PRovoke EMEA Technology Consultancy of the Year 2023-2024, we’ve helped some of the world’s most ambitious B2B tech companies achieve their goals. Our analytics services can help you improve their industry reputation, drive customer acquisition and increase your share of the market through PR-led marketing across every channel.
Benchmarking knowledge & expertise
It’s only by understanding your position in the market that you can make informed decisions on how to improve the performance of your brand. Competitors might well be doing something different that you hadn’t thought of, or focusing their resources on a subtly different marketing strategy that’s leading to different results. By undertaking a competitor performance benchmark report, you can obtain real-time insights into how other companies are operating and performing, granting you information on how your PR, digital and brand marketing efforts can be improved.
This data can then be used to inform KPIs and ongoing comms activity. . By measuring what works and how effectively, strategies can evolve and true business value obtained.
Our benchmarking approach
Understanding where your business stands against its competitors is a crucial element when planning a strategic integrated communications programme. Competitive reports aim to help marketing and communications leaders plan insight-led campaigns, adjust the focus of programmes based on real time analytics and more easily demonstrate business impact.
Through our curated reports, we’re able to better evaluate the value of marketing programmes and ensure that clients can illustrate real business impact. Our data and analytics service has, since its launch, been dedicated to uncovering insights that shed new light on our clients’ businesses, identifying new opportunities and allowing you to get ahead of the competition.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Competitor performance benchmark reports explained
What is competitor benchmarking?
Competitor benchmarking is a form of analytics that compares how your company is doing versus your competitors. The idea is to provide you with real-time actionable insights about both what they might be doing differently, as well as where, how and why you can improve the effectiveness of your PR, digital and brand marketing. This data is usually used in conjunction with other analytics services, such as the measurement of your own campaigns, to paint a fuller picture of the effectiveness of your PR and marketing efforts. From here, you can make adjustments to increase their efficacy.
1 — 3What does effective competitor benchmarking look like?
A competitor benchmark report generally doesn’t just measure one metric. A report might encompass Share of Voice (SoV),, share of conversation or more, to create a holistic view of your brand compared to others in the market. Generally speaking it’s wise to go narrow rather than wide, focusing on a few key competitors that you’re targeting, else you risk being overwhelmed with data from competitors that may not be relevant to your unique offering. Effective benchmarking should also feed into a wider analytics programme, so you can adapt your PR and marketing programmes according to its findings.
2 — 3What role do competitor benchmarking reports play within marketing?
Market and performance analytics play an essential role in marketing. Without a wider understanding of the state of the marketplace, it is difficult to know where to improve. And while you don’t have control over what your competitors are doing, you are able to tweak and adapt your own PR and marketing efforts to react to what’s happening in the broader industry. Analysis such as SoV, share of search and share conversion allow your marketing team to identify coverage drivers, key messages and search terms, granting you an essential business advantage.
3 — 3Challenges & opportunities
Today’s B2B tech landscape can be incredibly ruthless, and at CCGroup we understand that internal marketing teams – including analyst relations teams – are under immense pressure to deliver results. With industry analysts’ influence rising, it is critical that businesses leverage relationships with analysts and influencers to deliver growth, remain competitive and maintain their edge.
We can see that buyers are incredibly influenced by analyst reports and releases, so growing awareness of your products and brands amongst these industry experts is essential. While it might seem like a hefty investment when many are already struggling with limited resources, that's why our team of analyst relations specialists is on-hand to offer you support. Each has a wide range of contacts, and is ready to help you in not just building and nurturing these crucial relationships, but also helping you craft meaningful stories that align with analyst research and information requirements.
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Contact us
To find out more about the competitor performance benchmarking services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.