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Media & social media content audit reports
A big part of any marketing strategy is conducting a content audit, the findings of which can lay the foundation for any subsequent decisions.
Thanks to our 30-year B2B tech PR and marketing heritage, we have a deep understanding of platform-specific best practices. Our team of marketing experts helps some of the world’s most ambitious B2B tech vendors improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing.
Media and social media knowledge & expertise
Our deep-rooted expertise in media and social media marketing is the cornerstone of our success. We identify what’s working and spot key areas for improvement, ensuring your media and social media content strategy isn’t missing anything. Our audit reports are customised to meet your unique needs: whether you’re looking to refine your messaging, expand your reach or strengthen your brand’s digital footprint.
Leveraging the latest trends, algorithms and platform insights we help your brand remain ahead of the curve and advise on the best approach to producing relevant and impactful content. From our media and social media audit reports to our bespoke cross-channel marketing strategies, we pride ourselves in our ability to curate compelling content, optimise both organic and paid social media performance and engage audiences through thorough media campaign execution.
Our media and social media audit approach
From crafting high-impact content to executing campaigns that spark conversation and loyalty, our approach to media and social media campaigns is all about creating meaningful connections that lead to sustained brand growth. And none of that work can start without a thorough audit.
Our data analysis team uses cutting-edge tools and analytics to conduct our audits. Our channel-agnostic approach to media and social media strategically aligns your media presence with your business goals, utilising both organic and paid strategies to amplify your reach and drive measurable results. Designed to maximise your brand’s impact in today’s dynamic digital environment, our media and social media strategies follow a holistic, data-driven approach that blends creativity with precision.
Our media and social media services
As part of our wider media relations and social media services, our audit reports help you see where your brand and products shine and what requires improvement. This work is essential, giving your marketing strategies the support they need to succeed, so you can focus on building credibility within your industry.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Media & social media content audit reports explained
What is a media or social media audit?
When deciding upon a new marketing strategy, it is essential that a company analyses the content it’s currently putting out into the world to see whether its assets are performing as they should. A media content audit is the process of collecting and analysing these assets – such as website landing pages, blog posts or social media posts – to not only check how they’re performing but to offer insight into when they need to be updated, rewritten or even deleted.
1 — 3How to conduct a successful social media content audit
A social media audit is a specific type of media audit that gives a view of how well your brand’s social media channels are performing, whether that’s the page as a whole or the specific posts you’ve been producing on different topics. Conducting a social media audit involves reviewing the different metrics granted to you by page management services, usually offered by the social media company themselves. These metrics include the demographics you’re currently reaching, the level of engagement your posts have within your target audience, the locations of your audience, how your ad spend is being utilised and how your campaigns are performing.
2 — 3What role do media and social media audit reports play in marketing
Considering the challenging economic circumstances seen the world over, it is more important than ever to make certain that resources are being used in the right way. By undertaking a thorough audit of media and social media services ahead of any new marketing strategy, you are able to make more targeted decisions about what’s currently working… and what’s not. Content audit reports are a crucial part of the marketing process, without which both time and money could well be wasted on the wrong efforts.
3 — 3Challenges & opportunities
The main mistake when deciding upon a new marketing strategy is making directionless decisions. Media and social media content audit reports can provide this direction, but they in turn need to be focused on the right areas of the business.
It can be a challenging process to upend all the content produced under your brand to see what’s working well and what’s not, but it’s a crucial one if effective decisions are to be made. Content audit reports can often unveil the need for some fairly brutal cuts, but every organisation needs to bear in mind that if these changes aren’t made, both time and money are being wasted, and the brand’s public persona undermined.
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To find out more about the content audit report services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.