Services
Analytics
Quantitative Industry Surveys
Quantitative industry surveys are an integral research tool, allowing us to gather data and insights into your brand, your competitors and the wider industry.
As a fully integrated agency, we’re experts in PR-driven marketing. With more than three decades of experience and dozens of awards under our belts, including PRovoke EMEA Technology Consultancy of the Year 2023-2024, we’ve helped some of the world’s most ambitious B2B tech companies improve their reputation, drive customer acquisition, and increase their market share. Quantitative industry surveys and research analysis are an essential part of our offering.
Quantitative research knowledge & expertise
If you’re not basing your marketing decisions on research, then your efforts are pure guesswork. Market research plays a crucial role in understanding the behaviours and preferences of your customers and the wider industry, and allows you to measure how effectively you’re addressing their interests and concerns. By gathering and analysing numerical data through quantitative industry surveys, we’re able to present you with essential figures such as competing product costs or brand share of voice, and extrapolate those findings into actionable insights.
Through quantitative industry surveys, we’re able to see how competitors are performing, as well gather data about broader industry expectations. From here, we’re able to recommend how your marketing strategy can be adapted and built out to both adhere to what’s expected, and stand out from the crowd.
Our quantitative research approach
Our approach to quantitative research is driven by the awareness that data on its own does not equal insight. While quantitative industry surveys are a vital tool, simple statistics don’t answer the ‘so what?’ question that drives all good research studies. This is why we combine our quantitative research with qualitative investigation and thorough data examination, to build a holistic analysis strategy that more accurately reflects what your customers are thinking, and the state of the wider market.
Combined with the findings of our brand catalyst reports, which paint a broader picture of the state of our key verticals, we’re able to use this data and analysis to present you with actionable insights that you can use to build a better and more effective marketing strategy.
Our quantitative research services
Our marketing services experts utilise quantitative research services to gather objective data and insights about other companies and products on the market. Combined with the more subjective conclusions of our quantitative research services, this data can be used to present a holistic view of both your brand and your industry.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Quantitative Industry Surveys explained
What is quantitative research?
There are two main forms a research strategy can take – quantitative or qualitative research. While qualitative research dives into how your customers feel about certain topics, quantitative research – such as through quantitative industry surveys – offers up more objective data that is often, but not always, numerical. Responses to these surveys, polls and questionnaires can then be analysed to draw conclusions about the state of the industry, commonalities and difference between competitors such as average product costs, or how likely your customers are to recommend your products to a friend or colleague.
1 — 3Why is quantitative research important in marketing?
It’s often said that in business, data is more valuable than gold. If your marketing efforts aren’t based on research-driven insights, then not only are they more likely to fail entirely, but you’re also unlikely to know why. Quantitative research removes feelings from the equation and allows you to see the cold, hard facts about the purchasing decisions your customers or prospective customers are making, allowing you to adapt accordingly. The findings of industry surveys and other quantitative research can also help you improve your products and services by allowing you to objectively see what’s working and what’s not.
2 — 3Why should qualitative research and quantitative research be used together?
Both qualitative and quantitative research have their strengths and weaknesses. By combining the objective with the subjective, a more holistic view of your brand, products and the wider industry can be provided. This will inevitably lead to stronger results, as you’ll be able to see not only what customers are doing, but their reasoning as well. For example, if you were to rely purely on qualitative data, you might find that customers are averse to a certain price point. But add in quantitative research, and you might see that they’re willing to pay a little more for a quality product or additional service.
3 — 3Challenges & opportunities
The biggest difficulty when it comes to quantitative industry surveys is ensuring wherever possible that the data doesn’t end up being misleading.
An insufficient sample size can mean you don’t paint a clear enough picture of the industry, and too large can lead to you losing nuance and being overwhelmed with irrelevant data. Quantitative research also risks oversimplifying complex topics, refining them down into numbers with no reasoning attached. On the other hand, removing feelings from the equation helps avoid confirmation bias, researcher bias and any distortion of results from cultural or regional differences. It also provides data that can be used more broadly, rather than qualitative findings that can generally only be utilised narrowly. Ultimately however, the best approach is of course to combine both qualitative and quantitative research, offsetting the pitfalls of both methods when used individually.
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To find out more about the quantitative and qualitative agency services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.