Services
Strategy
Brand creation & development
All successful tech businesses know that their brand is their most powerful commercial asset. Brand perception is more influential over final purchase decisions than any other factor.
Our approach
Positioning, people, purpose, proof. These are the foundations that all successful businesses are built on. They communicate why any organization is uniquely placed to address the needs of their customers.
We provide full brand strategy development; purpose, language, values, attitude, personality, visual identity, brand colours, fonts and imagery.
These are brought together into a series of strategic deliverables:
Brand playbook – a blueprint for an organisations brand story and communication strategy. Telling the world who you they are, what you stand for and what their value proposition is.
Visual identity – the visual expression of a brand from logo, brand palette, fonts and key collateral.
Brand guidelines – A document for how and why to use every component of a brands’ visual identity.
Messaging framework – A central framework for the messages, principles and proof points that an organization uses to position its brand, people, products and services.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.