Services
Strategy
Crisis planning
Preserving reputation and revenue is the priority when brands are in the eye of the storm. A watertight crisis response plan will stabilise issues spiralling out of control and minimise long-term damage.
Our approach
Swift, transparent, empathetic. These are the essential ingredients of an effective crisis response. Proactive planning empowers coordinated and decisive action to mitigate impact before escalation. Whether proactive or reactive, our approach to crisis communications encompasses several steps and is tailored according to the nature and severity of the crisis:
Social listening – repeated deep-dives to track the evolving public response, sentiment analysis and identification of key themes to be addressed
Messaging framework – narratives prioritising transparency and empathy designed to stabilise and de-escalate
Media relations – regain a degree of control through direct and targeted engagement
Strategy – ongoing communication efforts to mitigate long-term effects through the demonstration of competency and commitment to change.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.