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Go-to-market strategy
Every product and service needs a launch, but it’s often not as simple as letting the world know you’ve got something new and shiny to offer.
With more than three decades of experience and dozens of awards under our belts, our team of marketing experts helps some of the world’s most ambitious B2B tech vendors improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing. Go-to-market strategies are a critical part of the services we offer.
Go-to-market strategy knowledge & expertise
Fail to prepare and prepare to fail. Bringing a new product or service to market is an exciting time, but every business knows it’s also one that’s rife with risk. Without proper planning, it’s hard to know whether you’re launching too early, too late or to the wrong audience altogether. Rather than panicking, asking ‘What if the product flops?’ or ‘What if our reputation takes a hit?’, the smart way of moving forward is to put in place a comprehensive plan to prepare for launch. A go-to-market strategy helps mitigate these risks, by putting in place research-driven steps that target the specific risks associated with the product or service you’re bringing to market.
Our go-to-market strategy approach
As an integrated B2B tech PR and marketing agency, we understand how difficult it can be to launch a new product or service – especially in a saturated market in uncertain economic times. That’s why our team of marketing specialists have perfected the art of go-to-market planning. By putting in place an effective go-to-market strategy, you’ll be able to identify your ideal target audience, allowing you to better target your marketing efforts and build out a more effective sales strategy.
Of course, we also understand that every product and service is different, which is why our go-to-market strategies are not simply cookie-cutter solutions, but a bespoke service that puts your brand and offering front-and-centre. With us as your go-to-market agency, you’ll be able to bring your product or service to market with as little risk as possible.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Go-to-market strategy explained
What is a go-to-market strategy?
Put simply, a go-to market strategy is a plan used by a business to launch a product or service. It contains many different elements, but generally it includes ideal customer profiling, a marketing plan and a sales strategy. Any company that’s launching a product or service into a new or existing market, or is looking to test a product to see its potential for growth, needs a go-to-market strategy. Launching a new product or service always carries an element of risk, as there’s the potential you could lose your investment or even worse, damage your brand. By preparing properly with an effective go-to-market strategy, these risks can be mitigated.
1 — 3How do you use PR and marketing in a successful Go-to-market strategy?
PR and marketing teams, whether in-house or through the services of a go-to-market agency, are essential when it comes to drafting a go-to-market strategy. An effective strategy should integrate PR and marketing tactics to increase your brand's recognition within the target market, helping customers to better identify the product and relate it to your brand. PR and marketing teams are also experts in customer research and relationship building, core skills that will help you target your launch to the right audience.
2 — 3What are the challenges with running a successful go-to-market strategy?
Launching a product or service can be a frantic and confusing time. Many B2B tech markets are becoming increasingly saturated, as companies launch new offerings in an effort to stay ahead of the curve and stand apart from the competition. No matter how high quality your product or service might be, without proper planning, it’s easy for your announcement to be lost in the noise. Launching something new is also often an expensive process, without any firm guarantee that you’ll see a return on that investment. But a rigorous go-to-market strategy – aligned with your brand and informed by product-market fit research, competitor benchmarking and ideal customer profiling – is able to both save you money by ensuring you don’t waste cash on unnecessary processes, and accelerate growth by saving you time and resources.
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To find out more about the go-to-market strategic services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.