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Marketing channel planning
Marketing channel planning is the cornerstone of our integrated PR-driven marketing approach. It is our firm belief that marketing channels should never be siloed.
We’re a truly integrated agency, encompassing marketing services, PR expertise, data analysis services and much more. Over our 30+ years of operations – winning dozens of awards such as PRovoke EMEA Technology Consultancy of the Year 2023-2024 along the way – we’ve helped some of the world’s most ambitious financial organisations improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing across every channel.
Marketing channel planning knowledge & expertise
Marketing channel plans act as a playbook that your marketing teams can use to fulfil all their goals. By enacting a strategic approach to marketing channel planning, your marketing teams will be able to reach your audience through optimised communication efforts, while also simultaneously building your brand identity and recognition in the marketplace.
The ultimate goal is to connect to your audience. Effective marketing channel planning allows your teams to work together in tandem, so you can seamlessly choose whether to target growth on your website, on social media or through another digital output, without feeling like you’re having to let another marketing strategy fall by the wayside. Channel planning allows you to identify what works with your audience, and work towards achieving ever-better engagement.
Our marketing channel planning approach
It is common within the B2B tech industry for sales, marketing, PR and digital teams to work individually and separately. If this sounds inefficient, it’s because it usually is. We believe that the key to business success, whether you’re planning a marketing campaign to improve your brand’s recognition, or a PR strategy to drive engagement with a product or service launch, is to work together in tandem, sharing resources and expertise. An effective marketing channel planning approach can be the bridge between all these departments, meaning your corporate communications, website design, event management and social media teams can all sing from the same hymn sheet, as a combined band rather than siloed soloists.
Our marketing channel planning services -
Our marketing channel planning services are the epitome of our integrated, channel agnostic PR-driven marketing method. We believe that integrated marketing delivers a more unified, holistic experience across all relevant channels, dramatically improving the value of all of our services at a time when market conditions demand increased return on investment.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Marketing channel planning explained
What is channel marketing?
Marketing channel planning is the enactment of a strategy that lays out how your company plans to reach your current and prospective customers through various different marketing channels. It includes a process of analysing which channels that you’re looking to prioritise through an analysis of your industry and marketplace, and establishing what and how many resources you need to allocate to each channel to achieve your business goals. Through this process, you’ll be able to find new ways to sell to your customers, reach out to your audience and increase the strength of your brand through a combined approach to marketing.
1 — 3What is the purpose of marketing channel planning?
Not all marketing efforts and services are suited to all companies or products. By taking a step back and strategically assessing your marketing channels, you can see which marketing efforts are best suited to your broader business objectives. Through an analysis of your organisation, resources, audience, brand and industry, decisions can be made about how to pivot your marketing approach to your specific company. This holistic view of your business’s marketing channels allows you to identify what’s currently working well, and what’s in need of improvement or investment. Ultimately, marketing channel planning allows you to establish a more streamlined and effective approach to marketing.
2 — 3What are the challenges to effective marketing channel planning?
While the right approach to marketing channel planning will allow all of your marketing, PR, sales, social and digital teams to work together more effectively, this updated workflow and need to ditch tired systems and processes can be a tough sell at the start of the process. After all, we’ve all heard of sales teams being reluctant to give up leads to their marketing counterparts and vice versa. But while thorough marketing channel planning can seem like a gargantuan effort initially, the benefits it can provide in the long run are well worth any potential short term pain. Time and resources will be saved across the business, employees can be trained more effectively to be experts in multiple disciplines and your marketing services will run more efficiently and effectively than ever before.
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To find out more about the marketing channel planning services we can provide, or if you’re looking for a B2B tech specialist agency to work with you or for you, we’d love to hear from you.