Services

Strategy

Positioning & messaging

In today’s ever evolving technology market, the key to success lies in standing out. Distinctiveness is paramount, and a carefully crafted positioning and messaging strategy acts as the powerful means to set your product or service apart in a crowded marketplace.

Our Services
ActivationIndustry analyst relationsMedia relationsInfluencer marketingDemand generation campaignsSEO & search marketingPaid & organic social mediaMultimedia Content CreationAnalyticsCompetitor performance benchmark reportsMedia, social media & SEO measurementMedia & social media content audit reportsQuantitative Industry SurveysQualitative customer researchStrategyBrand creation & developmentPositioning & messagingCrisis planningPublic relationsExit communicationsGo-to-market strategyMarketing channel planning

Our approach

Creating a good positioning and messaging strategy is about crafting a unique identity for your brand against your competitors. It’s about figuring out your USPs and communicating them clearly and consistently. The goal is to make sure every word and sentence resonates with your audiences, encouraging them to engage with your brand and understand the unique value you offer.

First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We combine this with our specialist market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

We provide a full messaging and positioning strategy brought together in a series of strategic deliverables: 

Deciphering your target audience – we get under the skin of your audience to create tailored messages that address their unique needs and alleviate their pain points.

Understanding your competitive landscape – we map out the strengths, vulnerabilities, and messaging tactics of your competitors to give you a clear view of the gaps and opportunities.

Constructing your unique value proposition – we craft your UVP showcasing the unique benefits and value your brand brings to your audience.

Creating key messages and positioning statements – we’re now ready to create the blueprint for your brand. A set of narratives that fit seamlessly together to create a complete, persuasive picture of your brand and it’s unique value.

Developing your brand tone of voice – your tone of voice communicates your brand’s personality ensuring consistency of your key messages and how they are delivered across all channels.

The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.

Why choose CCGroup?

Connect Communication & Growth

At CCGroup we’re all about Connection, Communication and Growth.

Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.

Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.

Our services

Analytics

Competitor performance benchmark reports

Media, social media & SEO measurement

Media & social media content audit reports

Quantitative Industry Surveys

Qualitative customer research

Strategy

Brand creation & development

Positioning & messaging

Crisis planning

Public relations

Exit communications

Go-to-market strategy

Marketing channel planning

Activation

Industry analyst relations

Media relations

Influencer marketing

Demand generation campaigns

SEO & search marketing

Paid & organic social media

Multimedia Content Creation

Get in touch to work with a world-class team of B2B tech marketers

Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.


Contact us