How we work

CCGroup is a PR-led marketing agency offering world-class communications services across media, industry analysts, and digital channels. Our approach is channel agnostic and audience-centric, we focus on addressing your challenges, achieving your objectives and delivering transformative outcomes through integrated marketing.

This is what technology businesses need today. Deep integration of PR, analyst relations and marketing best practice to help technology businesses connect, communicate and grow. To do this, we structure our services in three core areas.


Our analytics service aggregates and analyses a range of different types of quantitative and qualitative marketing datasets to measure and review performance, identify opportunities to improve, compare against competitors and understand more about customers.


To know what you have to do you need to understand your position in the marketplace.

Your content tells the story of your value proposition but is it reaching the right people? Are your competitors getting better traction with the same topics? Are you accurately reflected in the media? 

Measurement holds us accountable for what we do. By using data to regularly measure we can make gradual adjustments that improve our work and your performance.


Our strategy services provide the essential planning, building and definition for brand, marketing, PR and analyst relations activity. We deliver actionable strategies that are anchored in insight, drive internal engagement and inspire effective campaigns.


All successful tech businesses know that their brand is their most powerful commercial asset. Brand perception is more influential over final purchase decisions than any other factor. 

In today's ever evolving technology market, the key to success lies in standing out. Distinctiveness is paramount, and a carefully crafted positioning and messaging strategy acts as the powerful means to set your product or service apart in a crowded marketplace.

Preserving reputation and revenue is the priority when brands are in the eye of the storm. A watertight crisis response plan will stabilise issues spiralling out of control and minimise long-term damage.


Our activation services deliver creative and effective communications across multiple channels. We work through the funnel, ensuring that every piece of content is precisely crafted to inform and inspire its intended audience.


CCGroup has a 30 year heritage of helping organisations influence B2B audiences. Working with a diverse range of technology companies across Mobile & Telecoms, Fintech, Cybersecurity, Enterprise Tech and Deep Tech CCGroup has a wealth of experience in delivering B2B marketing to raise awareness, demonstrate value, drive sales and position for exit.

From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCGroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

Media relations is a core activity within any successful B2B PR strategy. Through cultivation of strong relationships with business, national and trade journalists, your stories and messaging are more likely to be trusted and covered when it matters most, helping bring positive attention to your news, announcements and thought leadership.

Influencer marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.

Get in touch to work with a world-class team of B2B tech marketers

Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.