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Industry analyst relations
Analysts are a critical third-party authority who help shape B2B technology purchasing decisions, both through their highly influential reports and their role as a trusted advisor to the world’s biggest companies. Managing relationships with these individuals is essential.
As winner of PRovoke EMEA Technology Consultancy of the Year 2023-2024, B2B Agency of the Year and 2023 PRmoment Technology Agency of the year, we help some of the world’s most ambitious B2B tech organisations improve their industry reputation, drive customer acquisition and increase their industry market share. Analyst relations is a critical component of the support we provide.
Analyst relations knowledge & expertise
With industry analysts’ influence rising, technology players need to develop strategic analyst relations programmes to remain competitive and maintain their edge. At CCGroup we understand the need for expert support, with a dedicated analyst relations team that has deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative programmes that deliver value to sales, marketing and PR efforts.
Our analyst relations team works with both mid-sized vendors and established tech companies to build credible and meaningful relationships with the industry analysts that track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale, as well as in local markets and across key sectors.
Our analyst relations approach
Industry analysts play an incredibly important and influential role across the world’s largest technology markets. A successful analyst relations programme, that effectively manages relationships with these important industry experts, enhances a company’s reputation, credibility and visibility.
At CCGroup, we work with clients at all stages of maturity: from scale-ups and mid-sized vendors to whom we offer fully outsourced analyst relations services, to large software providers who require strategic project support, such as submissions to Gartner Magic Quadrants, or building awareness of new solutions in new verticals. We’ve worked with leading brands in enterprise IT, cybersecurity, telecoms, deep tech and fintech, and our strong relationships with analysts and deep understanding of their information needs helps us meet them on their terms and position clients effectively.
Chris Sedgwick
Industry Analyst Relations
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Whether it’s through people-centric best-in-class PR-led marketing or expert strategic analyst relations, at CCGroup we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year heritage means we’ve been there for some of the sectors’ biggest developments, telling our clients’ stories as they’ve grown and evolved in an ever-changing business landscape.
Our stellar industry analyst relations team understands the pivotal role analyst relations plays in the technology landscape. From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing analyst relations programmes, the team at CCGroup has the insight, drive and expertise to develop solutions that are clearly aligned to your business goals.
Industry analyst relations case studies
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Industry analyst relations explained
What is analyst relations?
Fundamentally, analyst relations is about establishing and building upon relationships with influential and relevant industry analysts, to build awareness of your business, its solutions and product roadmap. Analysts are respected industry experts who provide invaluable insights to both companies and the industry at large. Their deep sector knowledge provides invaluable strategic guidance on product strategy and go-to-market and market and product validation. A common misconception is that analyst relations is a paid-for activity that requires costly subscriptions, or that money guarantees mentions. Rather, analysts are trusted, independent industry voices, and a well structured briefing programme can easily be as effective as a subscription. The key is to shift analyst perceptions of your business and solutions. Ultimately, analysts will write about you regardless of whether you pay, if you’re interesting and relevant.
1 — 3What role does analyst relations play?
Our Catalyst reports highlight that analysts hold great sway over buyer journeys. As buyers turn to more and more channels to learn about vendors and solutions, they need independent third-party experts to help cut through the noise. Industry analysts can also be a highly effective sales enablement tool, with analyst reports providing third-party validation that supports sales. In some cases, analysts’ advocates will even speak to a prospect on the vendor’s behalf. But beyond sales, analyst relations will continue to play a critical role supporting marketing and product teams. Regular communication and a robust analyst relations strategy is essential to ensure they understand your solutions and product roadmap. They also remain an invaluable source of insights for product teams, to support product development and go-to-market.
2 — 3How important is analyst relations?
Industry analysts are consistently pointed to, across all tech sectors, as one of the most influential channels impacting vendor awareness, shortlisting and selection. They are often ‘in the room’ when buying decisions are made. An effective analyst relations strategy is therefore critical to your business’s success. Analyst relations can seem like a ‘nice to have’, and is often the first budget that gets cut in challenging economic times, but ultimately it is a long game. It’s not just about report mentions, it’s about building deep, meaningful relationships with analysts so they understand your business and when to recommend your solutions.
3 — 3Challenges & opportunities
Today’s B2B tech landscape can be incredibly ruthless, and at CCGroup we understand that internal marketing teams – including analyst relations teams – are under immense pressure to deliver results. With industry analysts’ influence rising, it is critical that businesses leverage relationships with analysts and influencers to deliver growth, remain competitive and maintain their edge.
We can see that buyers are incredibly influenced by analyst reports and releases, so growing awareness of your products and brands amongst these industry experts is essential. While it might seem like a hefty investment when many are already struggling with limited resources, that's why our team of analyst relations specialists is on-hand to offer you support. Each has a wide range of contacts, and is ready to help you in not just building and nurturing these crucial relationships, but also helping you craft meaningful stories that align with analyst research and information requirements.
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To find out more about the industry analyst relations services we can provide, or if you’re looking for a B2B tech specialist analyst relations agency to work with you or for you, we’d love to hear from you.