B2B Tech PR-led marketing across every channel, underpinned by 30 years' B2B tech experience, global reach and a team of world class technology marketers.
CCGroup is a PR-led B2B tech marketing agency helping brands to ‘break through’ and distinguish themselves in ultra-competitive B2B technology markets. We support our clients to grow their influence and market share, overcome capacity, knowledge and expertise limitations and demonstrate marketing impact. Our integrated approach is tailored to address the most pressing B2B PR and marketing challenges.
Competitor performance benchmark reports
In order to truly know what you have to do to improve, you first need to understand your position in the B2B tech marketplace.
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Analytics, 1 — 5
Media, social media & SEO measurement
Measurement holds us accountable. By using data to track PR and marketing activities, we’re able to make gradual adjustments that improve our work… and your B2B tech brand performance.
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Analytics, 2 — 5
Media & social media content audit reports
A big part of any B2B marketing strategy is conducting a content audit, the findings of which can lay the foundation for any subsequent decisions for your B2b technology business.
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Analytics, 3 — 5
Quantitative industry surveys
Quantitative industry surveys are an integral B2B marketing research tool, allowing us to gather data and insights into your B2B tech brand, your competitors and the wider industry.
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Analytics, 4 — 5
Qualitative industry surveys
Qualitative industry surveys can be a very effective B2B marketing research tool which gives a more in-depth understanding of your technology’s customers e.g. when they are in market, what they think of your B2B tech product and why they think that way.
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Analytics, 5 — 5
Public relations
B2B tech public relations is the management of communications between a company, and its key stakeholders, either directly or via influencers, to ensure its brand and reputation is managed in the best possible way.
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Strategy, 1 — 7
Go-to-market strategy
Every B2B tech product and service needs a launch, but it’s often not as simple as letting the world know you’ve got something new and shiny to offer.
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Strategy, 2 — 7
Marketing channel planning
B2B marketing channel planning is the cornerstone of our integrated PR-driven marketing approach. It is our firm belief that marketing channels should never be siloed.
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Strategy, 3 — 7
Exit communications
In the high-stakes world of B2B technology M&A, effective PR can be the difference between a good exit and a great exit. Most B2B technology companies do not attract attention from acquirers by accident. They have to work long and hard to generate awareness, tempt interest and, ultimately, win the exit they are targeting.
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Strategy, 4 — 7
Crisis planning
Preserving reputation and revenue is the priority when B2B tech brands are in the eye of the storm. A watertight crisis response plan will stabilise issues spiralling out of control and minimise long-term damage.
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Strategy, 5 — 7
Brand creation & development
All successful B2B tech businesses know that their brand is their most powerful commercial asset. Brand perception in B2B technology is more influential over final purchase decisions than any other factor.
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Strategy, 6 — 7
Positioning & messaging
In today’s ever evolving B2B technology market, the key to success lies in standing out. Distinctiveness is paramount, and a carefully crafted positioning and messaging strategy acts as the powerful means to set your technology, product or service apart in a crowded B2B tech marketplace.
Strategy, 7 — 7
Industry analyst relations
Analysts are a critical third-party authority who help shape B2B technology purchasing decisions, both through their highly influential reports and their role as a trusted advisor to the world’s biggest B2B tech companies. Managing relationships with these individuals is essential.
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Activation, 1 — 7
Media relations
Media relations is a core activity within any successful B2B PR strategy. Through cultivation of strong relationships with B2B tech business, national and trade journalists, your stories and messaging are more likely to be trusted and covered when it matters most, helping bring positive attention to your news, announcements and thought leadership.
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Activation, 2 — 7
Influencer marketing
B2B tech influencer marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.
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Activation, 3 — 7
Demand generation campaigns
Put simply, B2B demand generation campaigns focus on increasing awareness for your technology products or services by focusing on how potential customers feel about them: by building demand.
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Activation, 4 — 7
SEO & search marketing
A solid B2B SEO strategy is the foundation of any successful B2B tech website, increasing its visibility on search engines and getting eyes on the products you sell and services you provide.
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Activation, 5 — 7
Paid & organic social media
With B2B social media user numbers increasing, now is the time to engage your audience and increase your technology’s brand awareness, leads and sales.
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Activation, 6 — 7
Multimedia content creation
Smart communications rely on more than just words – B2B tech multimedia content creation offers a powerful means of engaging your audience through a combination of content types.
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Activation, 7 — 7
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Our Services:
Our analytics service aggregates and analyses a range of different types of quantitative and qualitative B2B marketing datasets to measure and review performance, identify opportunities to improve, compare against competitors and understand more about customers.
Our strategy services provide the essential planning, building and definition for B2B tech brand, marketing, PR and analyst relations activity. We deliver actionable strategies that are anchored in insight, drive internal engagement and inspire effective B2B campaigns.
Our activation services deliver creative and effective B2B communications across multiple channels. We work through the B2B technology funnel, ensuring that every piece of content is precisely crafted to inform and inspire its intended audience.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
