Services
Strategy
Public relations
CCGroup has a 30 year heritage of helping organisations influence B2B audiences. Working with a diverse range of technology companies across Mobile & Telecoms, Fintech, Cybersecurity, Enterprise Tech and Deep Tech CCGroup has a wealth of experience in delivering B2B marketing to raise awareness, demonstrate value, drive sales and position for exit.
Raising awareness
Raising awareness and building a company’s reputation is usually the basis of any communication strategy. Our market expertise and understanding means we have the relationships, knowledge and insight to build the profile of our clients.
We are renowned for providing media, technology analysts and other B2B influencers with compelling content that challenges industry perceptions and sheds new light on topical issues.
Through powerful market positioning, coverage in leading titles such as The Financial Times, The Telegraph and TechCrunch, and a host of award wins and analyst recognition, we have established many leading technology firms as global powerhouses.
Demonstrating value
Much of our work is about helping our clients to demonstrate value to their buying audience. For most this starts at the messaging stage where we competitively position an organisation by drawing attention to the company’s points of difference and market vision. These are established and evidenced using a range of PR tools designed to showcase how our clients can make a difference.
Enabling sales
Generating sales is the primary objective for the majority of our clients. As a critical outcome of any B2B PR programme, we take a strategic approach to sales enablement, from targeting to lead capture and nurture.
Positioning for exit
A number of clients have asked us to actively position them for acquisition. Positioning for exit requires a subtly different strategy to broader sales and awareness campaigns. Over the last decade, we have supported the exit of more than 20 clients.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.