Exit comms knowledge & expertise

In the fast-paced tech industry, attracting acquirers requires more than just making noise. It demands a strategic approach that aligns communications with your company’s vision, IP, leadership, and market success.

After successfully helping dozens of companies through to successful  exits we know that acquirers rely on five key signals when identifying target companies. These include:

1. Having a clear vision for the company and the market it operates in, and communicating it effectively
2. Strong intellectual property with a sustainable and competitive advantage
3. A well-credentialed leadership team that can be trusted and respected
4. Visible evidence of a robust sales pipeline
5. A strong marketing function 

From their perspective, seeing plenty of outbound marketing activity reassures an investor that the company in question is serious about lead generation, revenue and profile and has effective mechanisms in place. In short, if marketing is going well, it will take less time for investors to start seeing a return.

Our experience in the market means that we’ve been able to use this knowledge and combine it with our network of influential sector influencers to support dozens of clients to navigate their journey to exit.

Our approach to media and analyst relations for M&A:

Acquirers are constantly on the lookout for companies with strong market positions and promising futures. Journalists and analysts play an important role as independent third party endorsers for acquirers, making press coverage and analyst mentions vital. The more quality platforms from which you are communicating your messages has an impact on how potential buyers perceive your business and its credentials. 

Our approach involves evaluating your business’ position in the media and analyst landscape and working with you to design the right strategy. This is about aligning communications with your business objectives to make sure you’re in the right position to attract new investors and instil confidence in existing ones.

We’ll work with you to craft compelling narratives that highlight your company’s unique strengths and our close network of media and analyst contacts to ensure your story is told in the right way. Investors are wary of “flash in the pan” companies, so our approach is designed to build your reputation over time in order to communicate a story about a brand which is sustainable and equipped with the right expertise to create a buzz that attracts the right investors.