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Strategy
Public relations
Public relations is the management of communications between a company, and its key stakeholders, either directly or via influencers, to ensure its brand and reputation is managed in the best possible way.
We have a 30+ year heritage as B2B tech PR specialists. As an integrated agency offering public relations, industry analyst relations and digital marketing services, we help some of the world’s most ambitious B2B tech organisations improve their brand share of voice, increase sales and grow market share. But don’t listen to us, take a look at the numerous awards we’ve won, including PRovoke EMEA Technology Consultancy of the Year 2023-2024, they should speak for themselves.
Public relations knowledge & expertise
CCGroup has been the public relations representatives of B2B technology companies for more than thirty years. In this time we have worked with a wide variety of clients, from globally recognised brands to relatively obscure start-ups. CCGroup’s expertise is deep and focused. We have strong specialisms in a variety of sectors including mobile and telecoms, fintech, cybersecurity, enterprise tech, next-gen connectivity and deep tech. We also have service specialisms with dedicated industry analyst relations and digital marketing teams running alongside our PR team. Our fully integrated service offering enables us to own multiple elements of the marketing mix, or focus on one or two, depending on client need.
While our service expertise will vary from person to person, our market sector knowledge is a constant throughout our account teams. Though our recognised stream leaders are our most respected experts, all members of our team have experience of working across our specialist sectors and service offers – this is vital as many of the boundaries that separate these sectors continue to blur.
Our public relations approach
With more than 30 years of PR experience working with a diverse range of technology companies across mobile and telecoms, fintech, cybersecurity, next-gen connectivity, enterprise tech and more, we’ve had plenty of time to build out and refine our approach. Our deep market expertise is supported by our own market insight. We invest in our own research to determine how our clients’ customers shortlist vendors for RFPs and how they ultimately buy technology. Our strategic communications programs focus on the communications channels that are the most proven in influencing technology buying.
Our team includes industry analyst experts, media maestros and marketing services specialists who lead the creation of an effective communications strategy, and then drive its execution. The primary goal is always ensuring your points of differentiation resonate with the people that matter most to your organisation.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Our mantra is Connection, Communication and Growth. We have the contacts to form new connections for our clients and understand how they can be made mutually valuable. Our 30+ year history means we have been through a wide variety of technology evolutions impacting multiple sectors - we understand where we’ve come from, where we are and where we’re going. We have seen the many challenges our clients have overcome and helped them capitalise on the opportunities. We can understand and authentically speak our clients’ language, helping us to write messages and build stories that really resonate with influencers. This thoughtful communication creates meaningful connections for our clients and helps them grow.
Our integrated, channel-agnostic, audience-centric approach enables us to tailor our services to the needs of our clients. We combine creativity with realism across our service offering - from traditional media relations all the way through to the latest developments in digital marketing.
Public relations case studies
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Public relations explained
What is public relations?
Public relations (PR) encompasses a variety of different services that can be effectively combined, leveraging different channels (media, analysts etc) and platforms (newspapers, online, broadcast, social media, industry events etc) to optimise the communication between an organisation and its key audiences. When managed collectively and consistently, an organisation can ensure the ongoing projection of a positive brand image, enhancing its reputation and driving value.
1 — 3What outcomes can public relations achieve?
Above all else, effective communications from a PR team can help any organisation create an environment where it can sell more effectively. It can achieve this by driving positive market reporting for an organisation, ensuring the value its technology delivers is carefully understood, as well as any other areas of differentiation that set it apart from its competitors. Thoughtful and impactful stories help improve brand share of voice for an organisation and help it command clear industry leadership. It can also provide platforms for company leaders to assert and communicate their market vision, help subject matter experts join prominent industry debates, dominate analyst reports and speak at major trade shows.
2 — 3What is the role of public relations in B2B marketing?
Public relations is a vital part of any marketing function. It is very common for marketing leads in organisations to also have responsibility for external communications. Careful integration between marketing and PR is vital to ensure both work in tandem to achieve wider commercial objectives. There is no better metric in demonstrating the commercial value of PR than to be able to attribute sales leads to marketing communications campaigns.
3 — 3Challenges & opportunities
Like any other part of the marketing mix, PR represents a cost base that needs to be fully justified. It’s therefore essential that, where appropriate, strategic marketing communications campaigns are commercially focused and serve a business need.
It’s also vital that marketing teams have the proof at their fingertips to show the value of their efforts. CCGroup works to ensure that marketing and PR teams are united behind the same objectives and that clear measurement criteria and tools exist to highlight the value of collaboration. This value can be extended by better integrating a range of marketing services together to achieve better outcomes. CCGroup’s ability to merge traditional PR and media relations with content creation, analyst relations and digital marketing, including social media management, provides added differentiation.
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Contact us
To find out more about the public relations agency services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.