Fintech knowledge & expertise

The financial services market today is very different from the one that saw the beginnings of fintech emerge from the 2008 financial crisis. Today, some fintechs are as established as the incumbents they looked to replace. The importance of technology in meeting business objectives means that every financial services business can fairly be described as a fintech.

The result is a complex market which is still exciting, but no longer new. As the market becomes more congested it is increasingly difficult to differentiate, cut through the noise and raise brand awareness. Just being an “innovative” fintech used to be enough. No longer. 

The financial market is no longer governed by disruption, but by creating sustainable, systemic, and profitable businesses that deliver value to their customers and the wider economy. PR and marketing programmes today must not only enhance a business’s reputation but also deliver sales leads, lay the path to exit and help to manage risk.

Fintech approach

Fintechs need to create branding and messaging  that will make them stand out and reach their target audience. The fintech market, though maturing, can still move fast, and positioning needs to reflect that. Yesterday’s USPs may no longer be unique—so what is the core message that will resonate with your audience? Is the branding correct for today’s market?

Every communication needs to have this messaging at its core so as to reach potential buyers, from one-off media relations engagements to full campaigns. 

CCGroup is a fintech PR and marketing agency that delivers outstanding communication. Our long experience and data-driven insight allows us to design campaigns that elevate our clients above competitors in the media and among influencers.

We build a strategy that is designed to meet our clients’ business objectives, determining what creatives, channels and tactics are best suited to building the brand, generating leads, and even securing investment or exit.

Results for Fintech clients

Every business is different and so is every engagement. There is no one size fits all. What success looks like is dependent on the ambitions and objectives of our clients. We’re passionate about measuring the results of our campaigns so that we truly understand the impact on the market and on our clients’ business. That way we can constantly raise the bar and ensure we deliver the best possible results.

CCGroup Fintech PR & Marketing services

The right mix of public relations and marketing services will deliver the right message to the right audiences. CCGroup, as an integrated PR and marketing agency, can tailor a programme to meet these needs—and measure the results in ways that go beyond the client coverage achieved.