Sector
Martech PR & Adtech PR
Our proven track record, our relationships and our ability to grasp emerging concepts makes CCGroup an attractive PR partner to martech and adtech firms globally.
MarTech PR & AdTech PR Expertise
Since the birth of the web and mobile web, marketing technology and advertising technology has developed at a mind-boggling pace. We first got involved in martech PR and adtech PR – starting with mobile advertising – in the mid-2000s, launching the GSMA’s ground-breaking Mobile Media Metrics programme and helping establish M:Metrics in Europe. We then worked with comScore and Nielsen to help brands and publishers better understand the emerging audience landscape, as well as NeoMedia (2D bar codes) and Poynt (local search app). Latterly, we’ve helped Opera and Syniverse to evolve the conversation around sophisticated approaches to brand engagement. The only constant in that time? Change.
MarTech PR & AdTech PR Capabilities
Successful martech PR and adtech PR programmes demand compelling messaging and positioning (influencers and audiences need to know what a company does and where it ‘fits’ – so many firms assume this is obvious, it isn’t). They educate a diverse audience of brands, agencies and influencers struggling to stay abreast of the latest innovations, delivering relevant insight. But most importantly, from an earned media perspective, they demonstrate the relevance and traction these innovations are gaining with real brands in the real world. Sorry, but sooner or later in martech and adtech PR you need a brand case study: it’s table stakes. We have excellent experience of making the most of these case studies.
Results for MarTech & AdTech clients
We’ve been fortunate enough to work with several companies at the vanguard of martech and adtech. M:Metrics, for example, was the most quoted source on the mobile market during our tenure, frequently cited by the world’s largest and most influential publications, including the Wall Street Journal, New York Times, The Economist, Time, The Financial Times and others. This helped position the company for a strong exit. But now, the influence ecosystem is growing – events, analysts, non-traditional influencers, social platforms, consultants and networks all have a role to play in adtech PR. Our track record, our relationships and our ability to grasp emerging concepts makes CCGroup an attractive partner to martech and adtech firms globally.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
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