Services
Activation
Paid & organic social media
With social media user numbers increasing, now is the time to engage your audience and increase your brand awareness, leads and sales.
With more than three decades of experience in PR-led marketing and dozens of awards under our belts, we help some of the world’s most ambitious B2B tech organisations reach their target audiences through effective paid and organic social media strategies. Our social media experts have a deep understanding of each platform, the audiences they attract and where the best return on investment lies.
B2B social media knowledge & expertise
Building brand reputation and loyalty is a top priority for business leaders across every industry, especially as they weather fluctuating market conditions. A solid B2B social media strategy can be the difference between a business failing and thriving.
With a holistic approach to cross-channel PR and marketing campaigns, we pride ourselves on delivering results that translate into opportunities. Every social media platform has its unique position and purpose, with each presenting specific challenges when it comes to engaging audiences. Our channel specialists are equipped with the knowledge, tools and resources necessary to plan and deliver bespoke social media strategies.
With deep expertise and industry knowledge, our social media specialists can quickly adapt to changing trends, advising on the best approach to deliver successful paid and organic social media campaigns.
Our B2B social media approach
Each social media platform has unique features, algorithms and user behaviours. Understanding these nuances allows us to create content that resonates with the platform’s audience. We create bespoke content tailored to each social platform that guarantees the best results at each stage of a cross-channel campaign.
We believe in transparency, which is reflected in our approach to content production. From hero images on landing pages to text-based animations in paid campaigns: our in-house team of content experts works closely with clients from concept creation to sign-off, to ensure expectations are met. Through a systematic approach, we produce high-quality content that is instrumental to the delivery of successful paid and organic social media campaigns.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter the size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, content creation and marketing services.
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRmoment - Technology Agency of the Year
2023, 2022 & 2020
PRmoment - B2B Agency of the Year
Paid & organic social media explained
What is organic social media?
Organic social media is the use of social media platforms to build and engage an audience without the use of paid promotions such as ads or promoted posts. It involves creating and sharing content such as posts, videos, stories and updates that resonate with followers and encourage interactions such as liking, commenting, sharing and following. The goal of organic social media is to foster genuine connections with your target audience, build awareness of your brand and cultivate a loyal community over time. Organic social media relies on quality content and its relevance to your audience, rather than direct monetary investment, and is essential for long-term relationship-building and for establishing your brand's presence and credibility.
1 — 3What is the difference between organic and paid social media?
The key difference between organic and paid social media lies in how content is promoted and how it reaches its audience. Paid social media strategies are ideal for reaching broader audiences quickly, as well as targeting specific demographics, interests and behaviours. On the other hand, organic social media is best used to build long-term relationships and trust with audiences. Essentially, organic social media is about building relationships and brand presence over time without a direct cost, while paid social media focuses on achieving specific, immediate goals through targeted advertising and financial investment.
2 — 3How important is social media to a successful marketing campaign?
Social media – whether paid, organic or a combination of the two – plays a crucial role in the success of most marketing campaigns, as it’s often how audiences will first bear witness to the fruits of your labour. It also offers a crucial lens through which you can see how your campaign is being received. Social media – whether paid, organic or a combination of the two – plays a crucial role in the success of most marketing campaigns, as it’s often how audiences will first bear witness to the fruits of your labour. It also offers a crucial lens through which you can see how your campaign is being received. A B2B social media strategy provides extensive reach, precise targeting and direct engagement with a broad audience. It helps build brand awareness, fosters customer relationships and offers cost-effective marketing options. Ultimately it’s a critical tool for achieving marketing goals in today’s digital landscape.
3 — 3Challenges & opportunities
Growing brand awareness and establishing a share of voice is a crucial part of standing apart in an often crowded marketplace. In today’s competitive B2B tech landscape, internal PR and marketing teams are under intense pressure to deliver results.
Social media coverage, whether that’s organic conversations or promoted posts through paid campaigns, can offer these teams the edge they need to be heard. We understand that it might seem like a huge hurdle to maintain social media profiles and launch ever-evolving paid social media campaigns. That’s why we leverage our large team of channel specialists to create and deliver bespoke social media strategies for your campaigns. In a competitive market, your brand will receive a vital boost to help it stand apart from the crowd.
Our services
Analytics
Strategy
Contact us
To find out more about the B2B social media agency services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.